Built from the inside out

Built from the inside out

Upside was founded by two industry veterans who knew the system too well to accept its inefficiencies.

Jen De La Cruz brought 20 years of real estate expertise. Arvind Appavu brought 25 years of leading BPO operations across global markets. Together, they saw a recurring problem: office spaces built by outsiders who didn’t understand the operational realities of BPOs.

Upside is the answer to that gap—managed offices built from real operational insight.


We don’t lease space. We engineer environments around your process, your people, and your pace.

Built to suit you. Down to the last detail.

Upside was founded by two industry veterans who knew the system too well to accept its inefficiencies.

Jen De La Cruz brought 20 years of real estate expertise. Arvind Appavu brought 25 years of leading BPO operations across global markets. Together, they saw a recurring problem: office spaces built by outsiders who didn’t understand the operational realities of BPOs.

Upside is the answer to that gap—managed offices built from real operational insight.


We don’t lease space. We engineer environments around your process, your people, and your pace.

Built to suit you. Down to the last detail.

Upside was founded by two industry veterans who knew the system too well to accept its inefficiencies.

Jen De La Cruz brought 20 years of real estate expertise. Arvind Appavu brought 25 years of leading BPO operations across global markets. Together, they saw a recurring problem: office spaces built by outsiders who didn’t understand the operational realities of BPOs.

Upside is the answer to that gap—managed offices built from real operational insight.


We don’t lease space. We engineer environments around your process, your people, and your pace.

Built to suit you. Down to the last detail.

Upside was founded by two industry veterans who knew the system too well to accept its inefficiencies.

Jen De La Cruz brought 20 years of real estate expertise. Arvind Appavu brought 25 years of leading BPO operations across global markets. Together, they saw a recurring problem: office spaces built by outsiders who didn’t understand the operational realities of BPOs.

Upside is the answer to that gap—managed offices built from real operational insight.


We don’t lease space. We engineer environments around your process, your people, and your pace.

Built to suit you. Down to the last detail.

Upside was founded by two industry veterans who knew the system too well to accept its inefficiencies.

Jen De La Cruz brought 20 years of real estate expertise. Arvind Appavu brought 25 years of leading BPO operations across global markets. Together, they saw a recurring problem: office spaces built by outsiders who didn’t understand the operational realities of BPOs.

Upside is the answer to that gap—managed offices built from real operational insight.


We don’t lease space. We engineer environments around your process, your people, and your pace.

Built to suit you. Down to the last detail.

The Upside leadership team: Decades of industry experience

The Upside leadership team: Decades of industry experience

When you work with Upside, you work with real operators, not just landlords

When you work with Upside, you work with real operators, not just landlords

Arvind Appavu

President

25+ years in BPO, scaled 12,000+ seats across 9 countries

Arvind Appavu

President

25+ years in BPO, scaled 12,000+ seats across 9 countries

Arvind Appavu

President

25+ years in BPO, scaled 12,000+ seats across 9 countries

Arvind Appavu

President

25+ years in BPO, scaled 12,000+ seats across 9 countries

Arvind Appavu

President

25+ years in BPO, scaled 12,000+ seats across 9 countries

Jen Dela Cruz

CEO

20+ years in real estate, built & managed 13,000 seats nationwide

Jen Dela Cruz

CEO

20+ years in real estate, built & managed 13,000 seats nationwide

Jen Dela Cruz

CEO

20+ years in real estate, built & managed 13,000 seats nationwide

Jen Dela Cruz

CEO

20+ years in real estate, built & managed 13,000 seats nationwide

Jen Dela Cruz

CEO

20+ years in real estate, built & managed 13,000 seats nationwide

James Pacaba

CFO

20+ years in finance, engineering healthy OpEx for high-growth companies

James Pacaba

CFO

20+ years in finance, engineering healthy OpEx for high-growth companies

James Pacaba

CFO

20+ years in finance, engineering healthy OpEx for high-growth companies

James Pacaba

CFO

20+ years in finance, engineering healthy OpEx for high-growth companies

James Pacaba

CFO

20+ years in finance, engineering healthy OpEx for high-growth companies

Gov Daswani

CMO

19+ years in marketing, building growth-driven teams from the inside-out

Gov Daswani

CMO

19+ years in marketing, building growth-driven teams from the inside-out

Gov Daswani

CMO

19+ years in marketing, building growth-driven teams from the inside-out

Gov Daswani

CMO

19+ years in marketing, building growth-driven teams from the inside-out

Gov Daswani

CMO

19+ years in marketing, building growth-driven teams from the inside-out

Carlos Tayag

Chief Legal Officer

19+ years in corporate law, protecting businesses as they scale

Carlos Tayag

Chief Legal Officer

19+ years in corporate law, protecting businesses as they scale

Carlos Tayag

Chief Legal Officer

19+ years in corporate law, protecting businesses as they scale

Carlos Tayag

Chief Legal Officer

19+ years in corporate law, protecting businesses as they scale

Carlos Tayag

Chief Legal Officer

19+ years in corporate law, protecting businesses as they scale

We’ve built and scaled BPOs from the inside—now we’re building the infrastructure to make it easier, faster, and more profitable for you.

We’ve built and scaled BPOs from the inside—now we’re building the infrastructure to make it easier, faster, and more profitable for you.

45 days turnover.

45 days turnover.

45 days turnover.

45 days turnover.

45 days turnover.

Zero CapEx.

Zero CapEx.

Zero CapEx.

Zero CapEx.

Zero CapEx.

100% BPO-Optimized.

100% BPO-Optimized.

100% BPO-Optimized.

100% BPO-Optimized.

100% BPO-Optimized.

Ready to scale with Upside?

Let’s build something better, faster, and smarter—together.

Ready to scale with Upside?

Let’s build something better, faster, and smarter—together.

Ready to scale with Upside?

Let’s build something better, faster, and smarter—together.

Ready to scale with Upside?

Let’s build something better, faster, and smarter—together.

Ready to scale with Upside?

Let’s build something better, faster, and smarter—together.